Investing in Chipotle

One of the first things I did when I got a job and started having regular income was put some money in the stock market. One of the things I regret is not investing as much as I could afford in Chipotle. Instead, I only invested a small amount in Chipotle and my portfolio overall has performed only slightly better than the Dow in these 3+ years.

 

You all know I love Chipotle and how it would make me so much happier if someone would bring one to Warner Robins.  I might well be able to afford to do it myself if I had put all my money in Chipotle stock for the last 3 or 4 years. Then again, if I could afford to open a restaurant, I wouldn’t do it here – I’d go some place where I actually want to live, like the Dunwoody.

 

And I’ve always heard that you shouldn’t invest in companies just because you like their products so I didn’t put much into it. There were doubters all around about how Chipotle could continue to grow so rapidly and those doubters have continued to be proven wrong.

 

Three years ago to the day, Chipotle stock traded for $60.31 per share and at the moment it is trading for $344.53 per share. Wow! That’s a 471% increase. In that time, the Dow Jones is up 1.17%.

 

Yesterday when Chipotle got to 335, I sold all but one of my Chipotle shares. There’s no way this can continue to go up so much and analysts have been saying for awhile that it’s overpriced and way overdue for a major drop despite the fact that it is perhaps the best company in the fast casual food industry.